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Let’s break the cycle of domestic violence #PurplePurse #ad

This is a compensated campaign in collaboration with Allstate Foundation® and Latina Bloggers Connect. All opinions are my own.

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Allstate Foundation Purple Purse aims to break the cycle of violence in our nation, one family at a time.

It seems lately no matter where you go or what you watch on TV, the topic of domestic violence is being discussed because of the Ray Rice video. I have to say that I haven’t watch the whole video, there’s no need. This is serious business. What isn’t being discuss – which is as important – financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped. Domestic violence is not just physical abuse.

Financial abuse is just as effective in controlling an abused victim as a lock and key. If her credit has been ruined, she can’t get an apartment. If her abuser constantly harasses her at work, she can lose her job. And, crushing debt run up by an abuser means it could take a survivor and her children years to fully recover from abuse.

The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to PurplePurse.com between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.

To turn any purse into a Purple Purse, The Allstate Foundation is widely distributing Purple Purse charms so you can  show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories   through Purple Purse Challenge participants and Allstate agency owners.

I’m blessed that my man and our marriage is a great partnership and we have a fantastic relationship. Even then, I’ve always been very independent when it comes to money. Following my mom’s advice (which she still reminds me from time to time) of setting money aside “in case of emergency.” But not of all of us have that freedom.

There’s new evidence from the Center on Violence Against Women and Children at Rutgers University School of Social Work that indicates that boosting a survivor’s financial literacy, skills and resources can create a path toward long-term safety and security for survivors. This is the reason that’s so important for all of us to do more! It’s astonishing that two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. Allstate Foundation Purple Purse aims to make it fashionable to talk about this difficult topic.

We can help ensure domestic violence survivors – likely someone you know – aren’t financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at PurplePurse.com (with information also available in Spanish).

If you or someone you know needs immediate help, please give the National Domestic Violence Hotline a call at 1-800-799-SAFE (7233) or 1-800-787-3224.

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